My Article Archive

If you're searching for no-cost ideas to generate customers for your new complementary therapy business, especially if it has an online shopping cart, the ideal way is Article Marketing because it's free and the traffic keeps coming, month after month, from each article. So if you are looking for product launch ideas read on.

Article Marketing isn't an instant way to get started online, but it's a low-cost, no risk method anyone can adopt. First let's compare it with some alternative ways to get Internet traffic. Let's take the example of promoting a new shopping cart.

The usual way of getting customers to your new website, taught by other on-line marketing courses, is to contact other webmasters asking for a link exchange. This can work, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by post I may be happy to do a link swap with someone who runs dog training classes, but not someone who is selling dog collars.

Another method is posting on forums in your market-place, with your URL in your signature. Also effective, but time-consuming.

In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see customers within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, to waste my budget!

Other online launch ideas include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit aimlessly, clicking on other people's websites so that they will sit bored to tears clicking on my web-page? They probably never even look at my site. With tabbed browsers the temptation is just to open the next tab to click on the one, never reading the adverts.

These methods are time-consuming and ineffective for a serious product launch.

Offline promotional methods include networking to exchange cards at business clubs. Time-consuming, costly and again in general, others are there to sell, not to buy.

In contrast, article marketing targets people who have shown that they are interested in the topic your website targets. Choose good keywords and readers will be actively looking to buy, not sell.

The idea of article marketing is that you draft an article and submit it, with your website details, to article directories from which publishers can take articles for blogs etc so long as they publish your website details with your article. Then when interested parties read your article, they can click through to your website.

The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity.

For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost by PPC? Another benefit is that the best article directories send you statistics showing the keywords on which your article is being found.

My belief is that article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.

Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier.

Article Marketing Is A Major Part Of Any Online Marketing Website
Many times when I am communicating with other marketers and I bring up the subject of article writing, I'll get a response like "I'd rather have a root canal, than write!" Article writing doesn't have to be this hard, follow these guidlines, and you'll write articles that get more readers!

Article Submission To Achieve The Maximum Amount Of Traffic
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

You Can Submit Your Article To A Big Number Of Article Directories Available Online
Online marketing has become very common in the recent past. This together with, the huge expansion of social network websites and increased participation in citizen journalism has lead to more and more articles being submitted to websites.

The Things You Ought To Know And Also Do To Be Successful At Article Marketing
What does it take to succeed in article marketing? That is the question you have to ask if you plan to use this cost effective form of advertising to promote your business.

How To Earn More Using Content - Article Directory Is A Pretty Effective Way
Article directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website.

Article Writing & Article Marketing: 7 Means To Maximise Your Prospects, Publicity & Benefits
Writing articles and marketing with articles is one of the best and fastest ways to market your business. In fact, if you can write a seven item grocery list, you can also write an article that will help you increase your prospects, publicity and profits.

Article Advertising And Risk-Free Publicity For Your Site - A Wonderful Approach
An increasing number of website and business owners are turning toward a new approach to advertising and best of all; it is free. Article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web.